𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐩𝐨𝐨𝐫 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐬𝐩𝐞𝐞𝐜𝐡𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

You have prepared and practiced your speech for days together, yet the response from the audience demotivates you. The answer to your problems goes back 2400 years to the golden era of Greeks.

Aristotle, the famous Greek philosopher and speaker, laid the foundation for a 'speaking’ module called the 𝐀𝐫𝐢𝐬𝐭𝐨𝐭𝐥𝐞 𝐌𝐨𝐝𝐞𝐥 𝐨𝐟 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧. 

Aristotle believed that all public presentations should be a balance of three rhetorical elements: 𝐞𝐭𝐡𝐨𝐬 (𝐭𝐡𝐞 𝐞𝐭𝐡𝐢𝐜𝐚𝐥), 𝐩𝐚𝐭𝐡𝐨𝐬 (𝐭𝐡𝐞 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥), 𝐚𝐧𝐝 𝐥𝐨𝐠𝐨𝐬 (𝐭𝐡𝐞 𝐥𝐨𝐠𝐢𝐜𝐚𝐥).

𝐄𝐭𝐡𝐨𝐬 is the trustworthiness or credibility of the speaker, the authentic life he has lived and his knowledge of the subject.

𝐏𝐚𝐭𝐡𝐨𝐬 is the skill of the speaker to use emotional and imaginative abilities to influence the audience. The ability to make them laugh or cry, the ability to paint pictures in the minds of the listeners.

𝐋𝐨𝐠𝐨𝐬 is the proof or the logical appeal the speaker makes through facts, words, etc. 

Aristotle and the great speakers used this model to ethically influence audience. 

"𝐆𝐫𝐞𝐚𝐭 𝐬𝐩𝐞𝐚𝐤𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐬𝐩𝐞𝐞𝐜𝐡𝐞𝐬 𝐡𝐚𝐯𝐞 𝐥𝐞𝐟𝐭 𝐚𝐧 𝐢𝐧𝐝𝐞𝐥𝐢𝐛𝐥𝐞 𝐦𝐚𝐫𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐝𝐞𝐬𝐭𝐢𝐧𝐢𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐧𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬."

They have studded history with gems of wisdom and courage and provoked revolutions. The Dalai Lama, Nelson Mandela, Abraham Lincoln, and Gandhi were able to inspire and persuade their people because they blended the three key elements of communication founded by Aristotle. 

Knowingly or unknowingly, speakers over the generations have used the Aristotle model of communication. Speakers failed only when they did not believe in or practice all three elements. Hitler, Gadaffi, and Sadam Hussein all spoke with power and passion.

Hitler used pathos (emotion) and logos (logic) to sway and unite the German people against the Allies. Where he failed was in ethos (ethics). His purpose was not ethical; his intention was to butcher & murder the Jews; his purpose was to conquer the whole world. Leaders like Imran Khan & Putin will soon realise that the world will see through their dishonest communication and objectives. 

Time has taught us that the Ethos element cannot be ignored. Elegant body language, a resonant voice, impeccable language, and logic will not be sufficient to sway the minds & hearts of the people. 

Aristotle has long been buried, but by living and practicing his principles of Ethos, Pathos, & Logos, you will be able to inspire & influence your audience, your boss, your customers, and even your spouse.